ADWATCH: The industry analysis of advertisement recall

<p>Q: which of the following Thai advertisements have you seen or heard of </p><p>recently? </p><p><pre> </p><p> ACCOUNT AGENCY/TV BUYER % </p><p>1 Chang Beer Amex Team Advertising/Amex Team </p><p> Advertising 99 </p><p>2 Carabao Daeng (energy </p><p> drink) Far East DDB/Media Intelligence 98 </p><p>3 Coca-Cola Lowe/Initiative Media 97 </p><p>4 M-150 (energy drink) Spa/Media Intelligence 96 </p><p>5 One-2-Call (GSM mobile </p><p> phone system) SCMatchbox/SCMatchbox 95 </p><p>6 Sunsilk (shampoo) J. Walter Thompson/Initiative Media 92 </p><p>7 Lux Skin (soap) J. Walter Thompson/Initiative Media 92 </p><p>8 Colgate Fresh Confidence </p><p> Gel Toothpaste DYR/Mediaedge:cia 90 </p><p>9 Mistine (direct sale Fame Line/Media Intelligence & </p><p> promotion) Inhouse 88 </p><p>10 Siam Cement (corporate) TBWA/OMD & Inhouse 88 </p><p>11 Head & Shoulders Anti </p><p> Dandruff Shampoo Saatchi & Saatchi/Starcom 87 </p><p>12 Omo Plus Detergent Powder J. Walter Thompson/Initiative Media 84 </p><p>13 Dove Moisturiser (Hair </p><p> Preparation) Ogilvy & Mather/Initiative Media 82 </p><p>14 V-Fit Rice Drink Inhouse & Extra Fame/Inhouse 82 </p><p>15 Thai Life Insurance Ogilvy & Mather/Maximize Thailand 81 </p><p>16 Mistine New Star Super Fame Line/Media Intelligence & </p><p> Powder Cake Inhouse 80 </p><p>17 Singha Lager Beer Creative Juice/Brand Connection & </p><p> Inhouse 79 </p><p>18 Pantene Pro-V Conditioner Grey/Starcom 77 </p><p>19 Disney On Ice Show Inhouse/Inhouse 76 </p><p>20 ASB Spirumaet Spirulina </p><p> Capsule J-Sis & Flagship/Flagship 71 </p><p></pre> </p><p>Adwatch research was conducted between March 13 to 26 as part of AsiaBUS, a monthly omnibus survey of 500 adults by Synovate - Jon Moden: 852-2881-5388. OMD provided the list of television commercials for the research - Susanna Lam: 852-2911-1668. </p>

by | 05/02/2003