The new results showed brands spent HK$1.9 billion (US$244 million) in August, with the banking sector again leading the way, investing HK$172 million. Educational and food brands were second and third respectively.
Individually, PCCW, McDonald’s and HSBC emerged as the three leading spenders, with PCCW in particular recording a 412 per cent boost in adspend compared with last year.
