Sure, creating a new brand is not easy. The "brand" needs to be
seen, heard and connected. AdSociety (www.adsociety.com), the first
pan-Asian broadband advertising, marketing and sales network, knew just
that and threw one of the best "branded" parties of the year.
No surprises then that the "who's who" of the media and Internet
industry came flocking to celebrate the company's launch.
AdSociety's clients and partners were joined by more than 900 people on
10 November at OH Bar & Restaurant. The party door gift was a
cool-purple camera. Everyone became a photographer and/or a model that
night.
Entertainment was not limited to beautiful people in beautiful
poses.
The revelers were also treated to top performances: a "Michael Jackson"
lookalike came to town accompanied by a curvy Brazilian samba dancer,
timbales percussionist and a splendid saxophonist. The music was a
seamless mix of New York house, garage, smooth R&B and hip-hop.
Fellow industry leaders in the Internet sent their congratulatory
greeting digitally, namely: Antony Young (AdXplorer), Amy Ho (AdForce),
Viveca Chan (Beyond Interactive), Billy Tam (iLink.net), Hans Lombardo
(Internet.com), the team from LEMON, SK Fung (Media Genesis), Eve Chu
(MMPT), and Sing Wang (Tom.com).
