The campaign, being rolled out in 16 provinces and municipalities with three TVCs and outdoor billboards, does not address the effectiveness of the medicine directly. Themed at "it is just a cold and not a big deal," the campaign tells stories of ordinary people who recover from cold quickly with care and love from their beloved ones.
999 launches new campaign as the cold season approaches
Shenzhen-based pharmaceutical company 999 has launched a new round of campaign for its best-known cold medicine, 999 Ganmaoling.
Source:
Campaign China