Retail | Agency Portfolio

The Macallan Global Travel Retail Experience – Discover Your Expression

The Macallan sought to elevate its travel retail experience, recognizing that today’s traveller looks for more than convenience - they seek a memorable, personalized encounter while being introduced to its travel exclusive collection. The Discover Your Expression (DYE) was developed to meet this need, transforming the retail journey with an interactive and user-friendly tool.

Tags: Macallan | Mobile |

Feb 26, 2025

The Macallan Global Travel Retail – The Harmony Collection Fine Cacao Release

The Macallan, a key brand under Edrington Group, was set to launch a new collection in their travel-exclusive range. However, no offline-to-online strategy had been planned for their in-store activations. Without an O2O strategy, the customer journey would be fragmented, isolating the opportunity to engage with customers to the in-store experience only. This would also be a missed opportunity for data collection, a key component to better understanding customer behaviour and campaign performance.

Feb 26, 2025

MEON-CHAN | CHARACTER ELEVATION

Tags: AEON | PR | Social | Vietnam |

Jun 27, 2024

RICO | CHARACTER CREATION

Tags: AEON MALL Long Bien | PR | Social | Vietnam |

Jun 27, 2024

USAGYUUUN’S VILLAGE - SUMMER EVENT | EVENT ORGANIZATION

Tags: AEON MALL BÌNH TÂN | PR | Social | Vietnam |

Jun 27, 2024

USAGYUUUN IN WINTER WONDERLAND | CHARACTER LICENSING

Tags: AEON MALL BÌNH TÂN | PR | Social | Vietnam |

Jun 27, 2024

CABI-CHAN | CHARACTER ELEVATION

Tags: AEON Mall Binh Duong Canary | PR | Social | Vietnam |

Jun 25, 2024

UnderArmour Curry Flow 9 x Sesame Street 2022

Feb 29, 2024

Under Armour Combine 2022

With the debut of the first UA Combine, the 1-day fitness competition challenges athletes to push their limits and benchmark their performance against other athletes in their country. Competing athletes will go through 8 tests, challenging their Agility, Stamina, Vertical, Power, Endurance, Strength, Speed, and Cognition. Points will be earned for each completed test and athletes will be ranked according to their result.

Feb 29, 2024

Search “N” Ambush

Thailand's fresh food industry is overcrowded with players Offering "free" delivery (but with a minimum spend). CP FreshMart is a smaller supermarket, but one that offers actual free delivery - with no terms and conditions. Without the big media budgets of its competitors, how can CP FreshMart remind people of its competitive advantage?

Tags: CP Fresh Mart | Online | Thailand |

Oct 23, 2023

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The Macallan Global Travel Retail Experience – Discover Your Expression

The Macallan Global Travel Retail – The Harmony Collection Fine Cacao Release

MEON-CHAN | CHARACTER ELEVATION

RICO | CHARACTER CREATION

USAGYUUUN’S VILLAGE - SUMMER EVENT | EVENT ORGANIZATION

USAGYUUUN IN WINTER WONDERLAND | CHARACTER LICENSING

CABI-CHAN | CHARACTER ELEVATION

UnderArmour Curry Flow 9 x Sesame Street 2022

Under Armour Combine 2022

Search “N” Ambush

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