Lotus’s “Beli-Beli Cuti-Cuti"
Lotus’s Malaysia sought to move beyond traditional price-led promotions and discounts, which were delivering diminishing impact among Gen X and millennial shoppers increasingly motivated by lifestyle aspirations and experiences.
Following its rebrand from Tesco Malaysia, the brand wanted a campaign that could differentiate Lotus’s in a competitive retail landscape while driving meaningful business outcomes. The objective was to increase average spend per visit, encourage repeat engagement, and build deeper emotional connection by turning routine grocery shopping into something more aspirational and loyalty-driving.
Planning & Execution
TLC Worldwide partnered with Lotus’s to design and deliver Beli-Beli Cuti-Cuti (“Shop-Shop Holiday-Holiday”), a nationwide experience-led campaign that transformed everyday grocery trips into opportunities to earn travel rewards.
Shoppers who spent RM200 in a single transaction unlocked travel credits redeemable through TLC’s dedicated travel portal, linking purchase behaviour directly to high-perceived-value holiday experiences. Participation was made seamless through in-store activation, QR codes, and digital touchpoints across social channels, supported by influencer content and weekend campaign bursts to amplify reach.
TLC managed the end-to-end customer journey, from receipt validation and campaign tracking through to reward redemption, ensuring a smooth, engaging experience that aligned strongly with the travel passions of Lotus’s target audience.
Effectiveness / Results
- Above 20% Conversion Rate
- 1 in 4 customers repeat their purchase and redeemed a holiday treat.
- Over 1 million total transactions