CABI-CHAN | CHARACTER ELEVATION
AEON MALL Binh Duong Canary has a brand character named Kopi-chan, meant to embody their brand values. Nevertheless, the existing design of this character poses certain limitations when it comes to incorporating it into marketing materials.
Planning & Execution
We enhanced the design of Kopi-chan, expanded its range of poses, and developed a six-month social media campaign for their fan page.