RICO | CHARACTER CREATION
AEON MALL Long Bien needs to establish a brand persona that embodies their core values and can be utilized in their marketing endeavors. The objective is to transform this mascot into a symbol of how AEON MALL Long Bien adapts to Vietnamese preferences and culture.
Planning & Execution
We have developed a character named Rico (Vietnamese name: Long Ngu), inspired by the concept of "The Koi Fish Transforming into a Dragon" (Ca Koi Hoa Rong), symbolizing the narrative of AEON MALL's establishment in Vietnam.