AEON MALL Binh Tan's challenges are increasing mall traffic, especially families and kids, to visit the mall during this Christmas event.
Planning & Execution
To attract more families and children to the shopping center during AEON MALL Binh Tan's Christmas event, we proposed to include the image of the famous character Usagyuuun to create an attractive event theme: "Exploring the North Pole, the Land of Extreme Fun". In this magical winterland setting, guests will meet beloved character Usagyuuun again, adding a sense of whimsy to the experience. With festive decorations, interactive displays and maybe even an appearance from Usagyuuun himself, we aim to create an atmosphere of magic and excitement that will entice shoppers of all ages age to join the fun.
Effectiveness / Results
Attract more than 100,000 people to enjoy the event over the course of one month. All gift redemptions end early.