Household & Personal Care | Agency Portfolio

Enchanteur Delightful Campaign

In the face of competitors consistently launching new products and executing aggressive advertising campaigns, our objective is to maximize product awareness and strengthen market positioning. Through the implementation of omnichannel marketing strategy across various online and offline media channels, we re-launched the Enchanteur “Delightful Series” through different phases allowing for more strategic execution and better audience engagement.

Jan 02, 2026

Reaching Gen Z with Cetaphil CPTI (For Everyone’s Sensitive Skin)

Cetaphil, a cosmeceutical brand recommended by dermatologists for sensitive skin, sought to refresh its brand identity and reposition itself for a new generation. With an updated CI and tagline—“For everyone’s sensitive skin”—the challenge was to bridge the brand’s heritage with the lifestyle and digital-first mindset of Gen Z. The goal was not just awareness, but relevance: making Cetaphil a part of the everyday skincare conversation among young consumers.

Oct 09, 2025

The Birds and The Bees

One of the top searched questions found online, which reflects how there are still quite a few of Thai teenagers who lack of understanding about sexual knowledge In Thai society, sex is rarely discussed. Most teenagers and parents still embarrassed to talk to each other. Even asking friends or looking up on Internet. there is no auarantee that those answers are correct in accordance with principle of sex education. According to the statistic of Thai teenager, the unwanted pregnancy problem has ranked as second in ASEAN excluding the sexuall transmitted disease. ONETOUCH is a condom brand that want to be part of helping prevent the unwanted pregnancy and the sexually transmitted disease and reduce problem by providing the correct knowledge about sex.

Tags: ONETOUCH | Online | Thailand |

Oct 12, 2023

Urban Solution for Urban Pollution

dProgram (Delicate Skincare Program), a Shiseido brand, wanted to launch a Southeast Asian campaign for their Urban Damage Care range, a two-step routine specially formulated to protect and relieve delicate skin from redness and sensitivity from the effects of urban pollution exposure and accumulation.

Aug 07, 2023

Meeting Again for the First Time

Jul 06, 2023

Love for City Guardian, Protect Her Against the Sun

While COVID-19 has been spreading all over the world, China has succeeded in effectively controlling it. Everything is gradually back to normal thanks to the achievements of health professionals. However, some of the city guardians such as cleaners, couriers and bus drivers, who play important roles in maintaining the city order, especially female workers, contributions are easily overlooked. On the special day of May 20th (520 has a similar pronunciation of 'I love you' in Chinese), Clarins kicked off a campaign to show caring for those female outdoor workers, named 'Love for City Guardian, Protect Her Against the Sun'. On this day, caring stations on the streets were set up to send special gifts to these female workers. The campaign has dramatically enhanced the emotional bonding with consumers, and the comprehensive effects of the new sunscreen product, Clarins UV Plus, were engagingly highlighted.

Tags: Clarins | Social | China |

Jan 05, 2022

Vindapedia

Founded in 1985, Vinda is a leading Chinese personal hygiene company listed in Hong Kong. Vinda’s nine key brands fit into four core business segments – tissues, incontinence, baby and feminine care. From a local start-up to a multinational corporation, Vinda has had the largest market share in the industry since 2017. With increased growth and nearly 13,000 employees in China, Vinda identified an opportunity to better internally communicate their philosophy of a “Healthy Lifestyle Starts with Vinda,” and their vision of being the top personal hygiene company in Asia. As their staff comprise of a wide range of age groups, lifestyles and interests, Vinda urgently needed to find common ground to engage with employees and instil pride in providing high-quality personal hygiene products and services.

Tags: Vinda | Social | China |

Jan 05, 2022

Cellini – SEO and PPC Campaign (Cellini – SEO and PPC Campaign Case Study)

Jun 08, 2020

Ariel – Sons #ShareTheLoad (Ariel - Sons #ShareTheLoad)

Third leg of the movement- Share The Load. Ariel brand believes in the progress and empowerment of women, because women are the backbone of our society. #ShareTheLoad is not a campaign, it’s a movement to bring a change in the society. SONS #SHARE THE LOAD – 2019
This year, Ariel wanted to focus on another root cause of this prejudice, on Raising the children. Within the same progressive households, there is often a difference in the way our sons and daughters are being raised.

Mar 11, 2020

Prudential Relationship Index

No matter where you’re from, life is ultimately about relationships. The good ones, the bad ones, their abundance or their absence – every life is played out in the context of how we relate to one another. For Prudential Corporation Asia (Prudential Asia), the regional operation of global life insurance company Prudential, relationships are a key business driver because they often provide the motivation for purchasing insurance: to protect and provide for those we love. With this in mind, Prudential Asia embarked upon a major campaign to reposition itself as the relationship company. The concept behind the campaign was to remind consumers in Asian markets that their relationships are important and to encourage them to understand their relationships better. At the outset, Prudential Asia had a relatively straightforward plan: conduct research into relationships in Asia to get a handle on this topic and then use these insights to develop a marketing campaign to position itself as a ch...

May 23, 2017

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