Cellini – SEO and PPC Campaign


To Improve Online Position and Branding Within the Region (SEA)

Cellini were well known in the traditional retail scene, but wanted to enter the lucrative digital market to increase awareness and sales.

Planning & Execution


SEO and PPC Followed by Website Revamp

Initiated PPC and SEO campaigns for Singapore, followed by a website revamp to improve website layout and user experience, subsequently growing to Indonesia and Malaysia.

Effectiveness / Results

Conversions Increased to Over 700 per month


  • Monthly traffic of >19,000, with >50% from organic.

  • 72.38% of conversions from organic sources.

  • 70% page 1 rankings

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team