In the face of competitors consistently launching new products and executing aggressive advertising campaigns, our objective is to maximize product awareness and strengthen market positioning. Through the implementation of omnichannel marketing strategy across various online and offline media channels, we re-launched the Enchanteur “Delightful Series” through different phases allowing for more strategic execution and better audience engagement.
Planning & Execution
Apart from designing the product hero visual, we implemented a comprehensive omnichannel marketing campaign for Enchanteur, combining OOH, digital ads (GDN, YouTube), media buys (social media and advertorials), as well as KOL collaborations. Complemented with precise audience segmentations, targeted messaging, and high-impact creatives, paired with premium placement across online and offline channels, we effectively engaged the brand’s core prospects.
Effectiveness / Results
We achieved a total 5M+ impressions, 2K+ Facebook engagement, 7K+ KOL engagements, and 32% lowered GDN CPC than KPI.