David Blecken
Mar 15, 2017

Toyota turns the traditional car ad on its head for Vitz Hybrid

An entertaining short film takes inspiration from breakdown reels of past commercials.

An entertaining short film takes inspiration from breakdown reels of past commercials.

It’s nice to be reminded that car commercials don’t have to be formulaic. A short film for Toyota’s Vitz Hybrid in Japan English-language version here pokes fun at the process many creative directors go through in finalizing an ad. This includes obliging demands for lingering product feature shots, and storyline changes to ensure client satisfaction.

The film, The making of the new Vitz story’, was developed by Tugboat, the director Hideyuki Tanaka and production company...

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