Gabey Goh
Jul 14, 2016

Social 'experiment' breaks down recipe for viral videos

Australia’s The Woolshed Co. conducted a two-year long 'social experiment' to break down the essence of what makes content viral and shareable, while also showcasing its own capabilities.

Australia’s The Woolshed Co. conducted a two-year long 'social experiment' to break down the essence of what makes content viral and shareable, while also showcasing its own capabilities.

AUSTRALIA - Production studio The Woolshed Co. has released the results of what it calls a two-year social experiment exploring the phenomenon of 'viral' videos and shareable content. 

The company produced eight completely fake videos, which were nonetheless viewed in more than 180 countries around the world, racking up 164 years of YouTube watch time and generating significant news coverage.

The case-study video above clearly functions as a show...

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