A campaign for SkillsFuture, a project of the Singapore government's Future Economy Council, asks Singaporeans to consider why they think about upgrading their phones more often than themselves.
The campaign, by Ogilvy Mather Singapore, includes TVCs that started running on Mediacorp Channel 5 and Channel 8 this week, as well as a dedicated landing page, social-media activity on Facebook, Instagram and Youtube and print ads below.
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events