The Work
Jenny Chan 陳詠欣
Aug 3, 2012

Nike adds localised twist to Olympics ambush marketing tactic for China

CHINA - Nike has ambushed Adidas in its latest Olympics-related campaign without openly using the Olympic rings logo but scraping the sides of the Games with references to locations with the word 'London' in its ad; and also adds social-media-driven marketing value for its brand in the Chinese market.

CHINA - Nike has ambushed Adidas in its latest Olympics-related campaign without openly using the Olympic rings logo but scraping the sides of the Games with references to locations with the word 'London' in its ad; and also adds social-media-driven marketing value for its brand in the Chinese market.

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