Jenny Chan 陳詠欣
Jun 25, 2015

Cannes 2015: MediaCom COO on pitch mania, China's performance in Media Lions

CANNES - In a one-to-one video chat along the Croisette, MediaCom Worldwide COO Toby Jenner tries to clear the cloud over the current spate of global pitches and discusses what system orchestration means for clients.

CANNES - In a one-to-one video chat along the Croisette, MediaCom Worldwide COO Toby Jenner tries to clear the cloud over the current spate of global pitches and discusses what system orchestration means for clients.

Key takeaways from Jenner

  • The current 'pitch situation' in the US where Jenner is based now, is a once-in-a-lifetime, unique and unprecedented event. It won't be seen again in another 15 or even 20 years, he said. This will see a potential redistribution of US$25 billion of spending activity in one single market. Why Though there is no single answer, as we previously reported, Jenner feels that technology plays a...

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