The procreative propensity of rabbits becomes a simple visual metaphor for interest accruing in a new type of DBS bank account, in a new campaign by Singapore's TSLA (The Secret Little Agency).
The bunnies multiply from two to tens in the space of 30 seconds. That's definitely a higher rate of return than the account's 3.5% per annum, but the point is taken.
The campaign also includes...this fun piece of digital OOH:
...Spotify albums:
...and an Instagram Story:
In addition, the brand and/or agency is doing a nice job responding to comments on Facebook.
Performics is handling media buying and planning, while PPurpose is aboard for events and experiential pieces.
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