David Blecken
Mar 17, 2017

Uniqlo unveils steps to becoming a "fully global marketing company"

The Japanese clothing giant plans to work with its consumers for better product development.

From left: John Jay, Brad Cloepfil, Tadashi Yanai, Nozomi Sasaki, Rei Inamoto, Dai Tanaka

Uniqlo yesterday unveiled its new global headquarters in Ariake, near Tokyo Bay. At a media briefing at the new premises, Uniqlo City Tokyo, Tadashi Yanai, president of parent company Fast Retailing, said it represented the brand’s creative centre “for the sake of customers, vendors and society”.

The space is designed to feel spacious and promote freedom of movement. John Jay, Fast Retailing’s president of global creative, said the primary reasons for the new development were...

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