Ad Nut
Nov 11, 2016

Singles Day brand actions: Ad Nut's 11.11 stash

We sent our ad aficionado Ad Nut out to scurry around and collect interesting ways various brands are approaching today's commercial craziness.

Ad Nut is trying to come to grips with how much stuff humans can buy.

Around 40,000 international merchants are participating in the Singles Day sale this year, and Ad Nut had a field day traversing all the campaigns designed to get human beings to shell out billions of those pieces of paper they so value Ad Nut prefers acorns. In 2015, the sale generated more than US$14 billion for Alibaba alone.

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