Byravee Iyer
Jul 8, 2016

Instant noodles warm up European market for Indofood

The Indonesian group is eager to enter Europe, where it hopes to replicate its success story.

SINGAPORE - Indofood’s decision to formally enter Turkey, following the setting up of a factory in 2014, is part of a larger plan to penetrate the European market, where experts say there is good potential for the company to do well.

In fact, Indofood is already the most successful instant-noodle company in Turkey, through sales of its products imported by distributors. Indofood's Indomie brand has a reasonable lead over Japan’s Nissin in instant-noodle pouches, a...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
BCD Meetings & Events acquires Grass Roots
Premium
8 hours ago

BCD Meetings & Events acquires Grass Roots

The acquisition is set to strengthen the agency's global service offering.

Premium
Marriott names luxury brand VP for APAC
Premium
8 hours ago

Marriott names luxury brand VP for APAC

Bruce Ryde will drive brand strategy as the group prepares to double its luxury footprint in the region.

Premium
Readers' Choice: Best event agency
Premium
9 hours ago

Readers' Choice: Best event agency

Leading agency players continued to impress with big brand events in 2017.

Premium
Dentsu in pole position to win Jaguar Land Rover's $500 million global media account
Premium
9 hours ago

Dentsu in pole position to win Jaguar Land Rover's ...

WPP’s Mindshare has held the account for 17 years.