Dave McCaughan
Jun 21, 2017

Ice Bucket memories: time for another challenge?

On World ALS Day, Dave McCaughan wants to ensure an important cause is not forgotten.

Hiro Fujita (photo: Harumichi Saito/end-als.com)

Nearly a million people soaking themselves in ice cold water and sharing the video. Over $100 million raised. A global craze. A new phrase that enters the language. All the makings of a global case study.

The Ice Bucket Challenge was THE most talked about social phenomenon of 2014. Oh, I should have said “The ALS Ice Bucket Challenge”. Because like so many great 'cause' campaigns, sometimes the activity becomes more memorable than the reason....

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Photos: 2017 Agency Network of the Year Awards
Premium
1 hour ago

Photos: 2017 Agency Network of the Year Awards

Photos from tonight's Agency Network of the Year Awards in Singapore.

Premium
Photos: Southeast Asia Agency of the Year awards
Premium
1 hour ago

Photos: Southeast Asia Agency of the Year awards

Photos of the Southeast Asia Agency of the Year awards, which took place tonight in Singapore.

Premium
Agency of the Year Awards 2017
Premium
1 hour ago

Agency of the Year Awards 2017

This is the home page for Campaign Asia-Pacific's 2017 Agency of the Year and Agency Network of the Year Awards: Shortlists, winner lists, award show information, photos and videos.

Premium
Ogilvy, Mindshare and Isobar retain regional crowns
Premium
2 hours ago

Ogilvy, Mindshare and Isobar retain regional crowns

The three networks added more metal to their already substantial Agency Network of the Year hardware.