Rick Boost
Jul 19, 2017

How technology is changing stock-image use

Getty Images says artifical intelligence, virtual reality, and mobile phones are changing what consumers want to see

Lars Ruecker/Getty Images

Getty Images is one of the largest and most recognisable image supplier brands in the world. With over 400 million downloads last year spread across the editorial, advertorial, and consumer spectrum, the company tries to keep its finger on the pulse of visual trends to remain a premium go-to picture source.

The organisation’s dominant position in stock imagery is often attributed to Getty's aggressive acquisition of competing stock image outlets, and an extremely litigious attitude...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Ogilvy and Mindshare return as winners in Greater China's AOY
Premium
8 hours ago

Ogilvy and Mindshare return as winners in Greater ...

Digital driven agencies get the nods from judges at the Agency of the Year award for Greater China.

Premium
Agency of the Year 2017 winners: Greater China
Premium
8 hours ago

Agency of the Year 2017 winners: Greater China

Here is the winner list for the Greater China region in the 2017 Campaign Asia-Pacific Agency of the Year awards.

Premium
Spring Festival an emotional rollercoaster for Chinese consumers: Alimama
Premium
17 hours ago

Spring Festival an emotional rollercoaster for ...

New research shows role of mixed feelings in rising middle class consumption patterns during Chinese New Year.

Premium
Value of data in focus at DMA China: Liveblog coverage
Premium
20 hours ago

Value of data in focus at DMA China: Liveblog coverage

Ad fraud, data monetisation and AI data mining are among topics being tackled at this year's Data Marketing Analytics China forum, taking place in Shanghai today.