We live in an era of globalization and fluid national borders. Large waves of immigrantsincluding South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France and Arabs to Germanyare expected to greatly change the multicultural mix of key consumer markets for generations to come.
And advertising that appeals to these different cultural and ethnic identities has become a vital part of the corporate...
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