Mike Fromowitz
Oct 7, 2013

Cultural blunders: Brands gone wrong

Everyone makes mistakes. Even marketers. But it’s especially entertaining when we hear of big brands making them.

Marketers create more brand blunders than one would think, and these blunders can cause brands a lot of harm. Some of them, if they are lucky, escape with just a touch of public ridicule and shaming. Oftentimes, the advertising, marketing, and PR agencies come out unscathed, but the brand can sometimes take years to recover.

Attempts to create globally consumed brands, or regionally consumed brands throughout AsiaPac, have proved challenging. Changing a product to...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Move and win roundup: Week of September 25, 2017
Premium
15 hours ago

Move and win roundup: Week of September 25, 2017

A weekly collection of notable people moves and account news.

Premium
Photos: CIMB Bank sponsors first Color Run Night in Singapore
Premium
17 hours ago

Photos: CIMB Bank sponsors first Color Run Night in ...

More than 9,000 runners participated in the inaugural night edition of The Color Run in Sentosa Saturday night, presented by CIMB Bank.

Premium
Essence's former Japan head to lead Sumitomo's digital expansion
Premium
18 hours ago

Essence's former Japan head to lead Sumitomo's ...

Daizo Nishitani will lead the conglomerate in its digital media ambitions.

Premium
A tribute to Google’s Shawn Schrader
Premium
18 hours ago

A tribute to Google’s Shawn Schrader

In memory of the well-liked Google and TBWA Hakuhodo creative, we re-publish an article he wrote advising foreign creatives on how to build a career in Japan.