GroupM has announced that it will add the Jet8 mobile-engagement platform, created by Singapore-based Creative HotHouse CHH, to the tools it offers clients.
The platform allows users to share branded photo messages on their social-media channels in exchange for a form of digital currency that can then be redeemed for products from the brands they are helping to promote. A key aspect of the platform, which claims to reach 350 million users...
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