Babar Khan Javed
Nov 17, 2017

Google adds features to AdWords

New options include building custom audiences based on intent, A/B testing and serving special deals without having to update ads.

With the holiday season in full swing, advertisers and agencies have some new AdWords features to play with. Google has added the following new features

1. Custom Intent Audiences

Part of the Google Display Network, this new feature focuses on consumers who browse apps and sites for specific product categories. Through machine learning, Google will automatically build an audience of visitors that display a set of online behaviours and actions. Data...

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