Jenny Chan 陳詠欣
May 18, 2016

China’s thirst for functional beverages

SECTOR STUDY: A national health and wellness kick has spurred the rise of drinks with added benefits, which are perceived to be low in sugar and made with natural flavours.

Mizone’s regular launches have contributed to sales

Chinese consumers are turning away from previously popular ready-to-drink teas and carbonated soft drinks in favour of functional beverages’drinks that offer an additional benefit, including energy, nutrition or hydration. 

The sales of beverages offering a functional benefit grew 6.9 percent in 2015, outstripping the growth of juice, the other fast-growing category in China’s beverage market, which grew 4.4 percent in the same time period, according to Nielsen data. Much of the growth in...

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