Jenny Chan 陳詠欣
Mar 17, 2017

CCTV's Muji claims denounced by Shanghai Quarantine Bureau

The plot has taken a twist with assertions of the opposite from both Muji and Shanghai authorities.

CCTV's Muji claims denounced by Shanghai Quarantine Bureau

The Shanghai Entry-Exit Inspection and Quarantine Bureau has said that, contrary to a report by CCTV, Muji did not import any food products from radiation areas in Japan.

After a CCTV report criticised the Japanese retailer (see "Nike, Muji targeted in China consumer rights exposé"), the bureau yesterday said it had carried out an inspection of Muji's operations and found no irregularities.

Muji’s Weibo account also issued an official response including certificates of origin of the products highlighted by CCTV showing raw materials sourced from Hokkaido and China, and processing done in Osaka and Fukui (the images are reproduced below).

Alex Tao, director of marketing and business development at 3insights Marketing Technology Consulting and an ex-SAP marketer, said the new information makes it appear CCTV deliberately took aim at Muji without proper evidence.

With the current business environment in China, there are more serious and urgent problems deserving of much more attention, he said, adding that this is a "hegemonic" way of manipulating public opinion.

“From a nationalistic viewpoint, priority placed on domestic goods is of course understandable, but CCTV cannot create chaos and bend the rules," Tao said. "There will be little meaning in watching this CCTV show [in future] due to its subjective judgments. The show is the legacy of last-century thinking and should be closed down, or turned over to quality-inspection or legal authorities to host. Being a mouthpiece of the country is not a problem; the problem is how CCTV avoids more important social concerns.” [Editor's note: Tao's comments have been translated from a WeChat exchange in Chinese.]

CCTV's report singled out Muji for mislabeling food products from a part of Tokyo where radioactive contamination was detected in 2015. However, the brand clarified that actually referred to the registered office address of Muji's parent company Ryohin Keikaku, not the origin of the products.

 

Source:
Campaign China
Tags

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
'We will continue to be good listeners': Terry Savage, chairman, Cannes Lions
Premium
15 hours ago

'We will continue to be good listeners': Terry ...

In an exclusive interview with Campaign India, Terry Savage, chairman, Cannes Lions speaks about the future of the Cannes Lions festival.

Premium
A photo printer, of all things, brings a young couple together
Premium
18 hours ago

A photo printer, of all things, brings a young ...

Facebook video for HP Sprocket Photo Printer features original song by local artists Benjamin Kheng and Narelle Kheng of The Sam Willows.

Premium
CPG brands need to get e-commerce right quickly: R3
Premium
18 hours ago

CPG brands need to get e-commerce right quickly: R3

Global brands face online headwinds. White paper lays out strategy suggestions for CMOs.

Premium
The lowdown on second-party data
Premium
18 hours ago

The lowdown on second-party data

Lotame's Alex Sibois explains what it is, how you can gain access, and why you need it.