Nike, Muji targeted in China consumer rights exposé

Both companies are accused of having misled consumers through their marketing.

Screen capture from the CCTV programme

A Chinese state-run TV show yesterday singled out Nike and Muji for misrepresenting some of their products to consumers.

Every year on World Consumer Rights Day dubbed 3.15 in China, China Central Television CCTV screens a name and shame’ of companies alleged to be taking advantage of the general public. On 15 March, the program, 3.15 Gala’, said Nike falsely promoted certain basketball shoes as having Zoom Air sole technology, and that Japanese...

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