Anant Deboor
Feb 15, 2017

Branding for media brands: TV in the social age

Broadcast media must adapt to the new paradigm if it's to have any hope of survival.

Anant Deboor is managing director of The Partners in Singapore

What goes on TV no longer stays on TV.

For example, within minutes after Trump adviser Kellyanne Conway uttered the famously incongruous phrase alternative facts, the meme had spread like a weed across online media, from Twitter to Wikipedia. Fertilised by a hashtag, it crept into public vocabulary and dialogue. Just 48 hours later, George Orwell’s 1984, which depicts a dystopian world in which the concept of alternative facts is described as...

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