Olivia Parker
Jun 15, 2017

APAC ad growth speeds up, bucking global trend: Magna report

Digital ad spend is also set to overtake TV ad spend in the region for the first time in 2017, says the agency's latest report.

APAC is the second largest growth market in the world in 2017

Advertising spend in Asia Pacific will grow by 5.6 percent in 2017 to US$156 billion, overshooting previous forecasts by 0.2 percent and ensuring the region holds its position as the second largest market after North America $196 billion, says the latest Magna Advertising Forecast report from IPG Mediabrands. Growth is then expected to slow slightly for the next two years before rising to 5.6 percent again in 2020.

The report shows that...

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