Faaez Samadi
Dec 5, 2016

Slower growth in APAC ad market: Magna report

The agency’s latest report shows large gains in less advanced APAC markets, but with China still hugely dominant.

Asia-Pacific’s advertising market grew by 5.3 percent in 2016, cementing its position as the second-largest behind North America with 30 percent of global advertising revenues, according to the latest Magna Advertising Forecast report from IPG Mediabrands.

The growth, totaling US$148 billion, was below Magna’s previous expectation of 6 percent, and similar is expected in 2017 at around 5.4 percent. Linear television still took the lion’s share of the ad spend, at 39 percent, but...

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