Staff Reporters
Nov 6, 2013

What if ad concepts could talk smack?

If ad concepts on a conference room wall could talk, would they engage in a healthy exchange of ideas? No, more likely this would happen.

We normally stick to covering new campaigns, and we normally stick to stuff from Asia. But we're making an exception to share this video sent by Toronto-based agency Zulu Alpha Kilo. It hits close to home even though it was filmed half a world away.  

Created to play at an awards show, it chronicles a discussion among ad concepts awaiting client judgment. As the conversation carries on, you may laugh and/or cry.

Warning: Many of the talking concepts have foul mouths.


Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Writer: George Ault & Nick Asik
Art Director: Mooren Bofill
Agency Producer: Tasha Dean & Bette Minott
Account Team: Jessica DeSantis
Production House: TOUCHPOINT Films
Director: Matthew Atkinson
Executive Producer: Kevin Saffer
Director of Photography: Rob Scarborough
Camera Assistant: Alex Ordanis
Production Coordinator: Russell Saffer
Editing Company: PosterBoy
Editor: Danica Pardo
Online Artist: Steve McGregor
Video Post Facility: Alter Ego
Colourist/Transfer: Tricia Hagoriles

Audio Post Facility/Music House: Pirate Toronto
Audio Directors: Steve Gardner & Tom Goudie
Audio Engineer: Spencer Hall & Ian Boddy

Audio Producer: Kate Goora-Fried 

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