Targeting home renovators and DIY’ers, the reality show-style series sees the Wattyl brand turn into a DIY specialist, ‘The Familyfier’, to help two naive yet enthusiastic homeowners prepare their home for an unborn baby.
The four spots, 'Range', 'Love Colour', 'Solagard' and 'Interior', were rolled out last night and will run six nights a week for six weeks after The Block – All Stars, one of the Australia’s highest-rated DIY shows.
“Paint isn’t just for colouring walls; it’s the final touch to creating a home,” said Pattie Erps, Wattyl Paint’s national sales and marketing director. “Wattyl understands, celebrates and encourages no-holds-barred family living. That’s why we create durable paints designed to withstand honest everyday life, in all its noisy, unabashed glory.”
“‘The Familyfier illustrates Wattyl’s understanding and expertise in creating quality and durable paints,” said Simon Edwards, creative director of Draftfcb Sydney. “It brings the audience inside Tim and Kate’s home and helps to create connectivity and relativity.”
The campaign features Wattyl’s Interior Design, Solagard and Weathergard Decking Oil brands and the Wattyl Love Your Colour Guarantee.
CREDITS
Creative director Simon Edwards
Art director Steve Liu
Planner Simon Murphy
Client services director Kate Heatley
Production company Jungle Boys
Director Abe Forsythe
Producer Alex Hay