Aimed at the youth market, the spot stars a miniature man who is normalised by the drink after successfully eluding a series of obstacles as he makes his way along a beach.
The drink will compete with Pepsico’s recently launched equivalent, Nimbooz.
The drink will compete with Pepsico’s recently launched equivalent, Nimbooz.
Credits:
Project LMN
Client Parle Agro
Creative agency Creativeland Asia
Chief creative officer & copywriter Sajan Raj Kurup
Executive creative directors Vikram Gaekwad, Neil Flory
Creative director Anu Joseph
Media agency OMD
Director Ram Madhvani
Production house Equinox Films
Post-production company Pixion
Exposure Television, outdoor, radio
