Faaez Samadi
Oct 16, 2018

How Spark helped New Zealand learn Māori by taking photos

CASE STUDY: Partnering with Colenso BBDO and Google, the telco’s innovative mobile app played a big part in spreading the language and building brand equity.

CASE STUDY: Partnering with Colenso BBDO and Google, the telco’s innovative mobile app played a big part in spreading the language and building brand equity.

Background and aim

Whilst te reo Māori has steadily seen an increase in a number of revitalisation efforts across New Zealandespecially in recent yearsactual te reo learning opportunities remain limited and sometimes inaccessible.

So, for Te Wiki o te reo Māori Māori Language Week 2018, which ran from September 10 through 16, Spark wanted to do something truly useful to help. Being both a Kiwi company and a technology...

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