Racheal Lee
May 23, 2013

Hearty burp tempts busy workers to take a KFC 'Snackers' break

SINGAPORE - KFC has launched a campaign called “Snackers time”, in which a loud belch interrupts a busy office scene, initiating a fun snack break.

wide player in 16:9 format. Used on article page for Campaign.

Running from yesterday to 18 June, the campaign, through Grey Singapore, targets busy executives who would like to catch up with their colleagues and friends but are struggling to meet deadlines and manage their daily activities.

This campaign highlights two new menu choices, Spicy Roasta Drumlets and Cheesy Pasta Shrimps, available since yesterday.

Virginia Ng, senior marketing director of KFC Singapore, said the campaign conveys the message of KFC Snackers as a great way for anyone to take a break.

The campaign consists of print, in-store and outdoor advertisements and a 20-second TVC that will run on free-to-air and cable channels in English, Mandarin and Bahasa.

Ali Shabaz, CCO at Grey Singapore, Indonesia and Thailand, noted that the work highlights the benefit of Snackers: time for busy people, who though connected by technology, look forward to interacting with one another personally.


Account director
Cheryl Ong
Account manager Tajjlee Rahim 
CCO Ali Shabaz
Art director Tan Giap How / Christopher Wong
Copywriter Theophilues Tan / Aslinda Khanafi
Producer Sandra Ong
Director KC (Lunar Films)
Post production Iceberg

Campaign Asia

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