Brooke Bond Red Label has released the latest film part of its 'Swad Apnepan Ka' ('Taste of Togetherness') campaign.
Conceptualised by Ogilvy, this film highlights the prejudice faced by transgenders. A cup of tea changes this for one elderly woman who returns the favour for a cup of tea in traffic on a rainy day by blessing the transgender.
This film follows the brand's six-pack band initiative
which featured a band comprising of transgenders which won the Grand Prix Glass Lion at Cannes in 2016.
Shiva Krishnamurthy, VP, tea and foods, HUL, said, “Brooke Bond Red Label’s purpose is to make India more inclusive. We believe that a tasty cup of tea can help us challenge stereotypes and bring people closer. Our latest TVC is yet another attempt to celebrate diversity and encourage people to truly embrace it.”
The film will be running on television and digital.
Creative agency: Ogilvy
Group CCOs: Kainaz Karmarkar, Harshad Rajadhyaksha and Sukesh Nayak
Chief creative officers: Kainaz Karmarkar and Harshad Rajadhyaksha
Account management: Nikhil Mohan, Aparna Mody, Kiron Kumar and Padma Badodekar
Account planning: Prem Narayan
Director: Sainath Choudhury
Production house: Purple Vishnu