Matthew Miller
May 26, 2015

Attack of the 'Blobbies' paints a compelling picture

MALAYSIA - Awesome blob creatures coat whatever surface needs coating—with style—in a new campaign for Nippon Paint in Malaysia.

Client: Nippon Paint

Agency: TBWA\Kuala Lumpur

Market: Malaysia

Campaign scope: 60-second TVC

Press release quote: "Nippon Paint is evolving to meet diverse industry needs by introducing new coating solutions for all types of surfaces such as cement, wood, glass and metal. The company is also seeking to expand its coating solutions to serve the architectural, automotive, industrial and marine segments."

Campaign Asia Pacific's comments: The above quote may not sound like the brief for an infectious and watchable TVC, but the agency has made one anyway. The spot features the brand's 'Blobbies', Pokemon-style characters (first introduced in 2008) who cavort around the city doing parkour and painting a wide variety of surfaces through their feats of athleticism. You'll absorb the message in spite of yourself while enjoying their antics.

CREDITS

Chief Creative Officer: Sa’ad Hussein
Executive Creative Director: VJ Anand
Creative Group Head: Fazlee Sabbaruddin
Senior Copywriter: Neo Ming Yi
Art Director: Mok Mun Kuen
Account Director: Janine Wai
Senior Account Executive: Joanne Lie
Account Executive: Jeanna Lim
Agency Producer: Fabian Lum
Film Director: Jeff Wood
Producer: Hong Kiat / Daniel Ho
Production House: Take Two Productions c/o The Sweet Shop TV
Animation Director: Kim San
Post Production Producer: Kyanne Tan
Animation and Visual Effects: MFX
Audio Producer: Kim Siew
Audio House: Fuse Asia

 

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