Astronomer released a humorous video starring Hollywood actor Gwyneth Paltrow in its latest response to the high-profile Coldplaygate saga.
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Is Astronomer’s Gwyneth Paltrow ad a smart move?
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ColdplayGate and the ethics of reactive marketing
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ColdplayGate had the internet talking—and brands joining in. Campaign asks the industry if this is bold marketing or just a tasteless grab for clicks? Where's the line now?
Caught on cam and sold by brands: Astronomer’s viral moment
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A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.”