Staff Reporters
Oct 23, 2018

Move and win roundup: Week of October 22, 2018

JWT, OPR, Emirates, Publicis, Merkle, Interbrand, SCMP, Toyota, The Clan, Society, FirmDecisions, McCorkell & Associates and more, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover October 22 through 26, 2018. 
Catch up on past people moves and business wins

Wunderman is the first agency in China to be certified by Google to create Progressive Web Apps (PWAs) for Chinese companies, especially those looking to expand outside of China. “Progressive Web Apps are the future mobile experience because they enable brands to reach out to a wider audience,” said Bryce Whitwam, CEO of Wunderman China. 

We Are Social has opened a new office in Hong Kong. It is the agency’s 13th office globally, run by Donald Wong, who after spending two years at the We Are Social Shanghai office, decided to take on the new responsibilities. Wong will report to Pete Lin, who was recently promoted to North Asia regional managing director. Besides Wong, the team has three other social media specialists. In particular, account Manager Yun Gu is relocating from the agency’s Paris office.

London consultancy BrandCap is launching a new practice in Hong Kong following business growth and demand from its Chinese client base including Lane Crawford, Base, Tulu, Christie’s. The Hong Kong team will be supported by Michelle Lai in a senior director role. Associate director James Harrison will work on major accounts. 

McCann Worldgroup China appointed Sheena Jeng, previously with Publicis, as chief creative officer. She has over 20 years of experience in Greater China  and has worked with clients including Tencent, Buick, L’Oréal, Citibank, P&G, Unilever, J&J and Coca-Cola, as well as serving on the China 4As and China’s Advertising Association of Commerce.

J. Walter Thompson appointed Joyce Ling, most recently chief strategy officer at McCann in Shanghai, as Greater China chief strategy officer. She will report to Carter Chow, CEO of JWT China. Before McCann, Ling was VP of Strategy at SapientRazorfish, and she has also worked on the client side as head of marketing and communication at Tory Burch and Michael Kors.

Emirates airline has selected Publicis Worldwide in Singapore to handle its creative business in markets including Southeast Asia and Greater China.  All regional brand and local campaigns are included in the scope of work.  This is new business for Publicis, awarded following a creative pitch with at least three other agencies. 

Australia's OPR (formerly Ogilvy Public Relations) appointed Jacquie Potter, currently the MD of OPR Melbourne, as chief growth officer. In addition, the agency promoted the following people to newly created managing partner roles in its specialties:

  • Beck Crawford, Managing Partner, Melbourne
  • Fiona Forbes and Nino Tesoriero, Managing Partner, Corporate
  • Marie-Claire Maple, Managing Partner, Business to Business
  • Megan Caulfield, Managing Partner, Employee Experience
  • Rachel Stanton, Managing Partner, Behavioural Change and Life Agency
  • Tania Jayesuria, Managing Partner, Health.

1HQ Brand Agency appointed Karen Cole as creative director in Singapore, where it has just opened. Cole previously worked at 1HQ between 2005 and 2010, before moving to Singapore to work with Holmes & Marchant, Glassick Brands and most recently JKR.

Kuala Lumpur digital agency The Clan has been appointed by Toyota Malaysia as its digital creative agency of record following a five-way competitive pitch. The scope includes creative strategy, content creation, web and app development and monitoring of all digital platforms.  Value and duration of the contract were not disclosed. 

SCMP Hearst has appointed Winnie Wan as chief editor of Elle Hong Kong. Wan has 17 years of experience in the fashion media industry including 10 years with Elle Hong Kong where she worked up from senior fashion editor to content director.

Experiential marketing agency George P. Johnson announced its earlier AOR win of Alibaba currently being led out of its China office. The appointment encompasses product launches, conferences, exhibitions, meetings and special events across 20 over markets. Among the completed assignments include a brand promotional tour at the recent Cannes Lions Festival. 

Wavemaker Singapore hired Diana Vincent as head of digital and performance, and Sandra Lopez as digital director. Vincent was most recently at MRM McCann, focusing on data and technology-driven marketing. Lopez joined from Slingshot in Sydney, and previously worked at Mindshare. She will lead the Kimberly-Clark team. 

Merkle, the performance marketing agency under Dentsu Aegis Network, appointed Ted Stites as managing director of Australia and New Zealand. He takes on the newly created role immediately and in addition to his current role as EVP for customer experience and marketing technology solutions in APAC. Stites, who joined Merkle in March 2015, reports to Zhengda ‘Z’ Shen, president of Merkle Asia Pacific, and Simon Ryan, Dentsu Aegis Network ANZ CEO.

Interbrand Australia appointed Paola Norambuena, formerly the New York-based Interbrand chief communications officer, as chief strategy officer. A Sydney native, she has 18 years of experience across global integrated brand, marketing and creative strategies and has worked with brands including Microsoft, GE, Xerox, Kellogg’s, McDonald’s, P&G, John Deere, AT&T, Nielsen, NBCUniversal and Mars.

South China Morning Post (SCMP) launched Morning Studio, a dedicated branded content team. The unit, which incorporates a Marketing Solutions Team set up in 2009, includes branding strategists, multimedia designers, audio/video producers and editorial experts. Its online content can be enhanced by offline offerings such as sponsored supplements, bespoke publications and customised events.

Australian agency Society was appointed to two Australian brand launches in the US: pet brand Rufus & Coco and chocolate brand Violet Crumble. The agency will deliver integrated campaigns focusing on PR, influencers and sponsorships.

FirmDecisions, an independent marketing contract compliance specialist, launched a new China office in Shanghai and appointed Jocelyn Wang, formerly finance controller with Amplifi, as managing director. Reporting to David Brocklehurst, APAC MD, Wang will manage local clients while overseeing China audits for both global and regional clients. She will also work closely with the Ebiquity offices throughout China.

Australia Post appointed McCorkell & Associates as its primary B2B agency partner, after a four-month selection process involving seven agencies. The agency will work with the business and government B2B marketing team to deliver marketing strategy and consulting, planning and creative services.

The Hershey Company has awarded digital mandates for eight brands in India to digital agency FoxyMoron following a multi-agency pitch. These products include Hershey’s syrups, Hershey’s milkshake, Hershey’s spreads, Hershey’s milk booster, Sofit, Jolly Rancher, Brookside and Kisses.  Work includes strategy, content creation and design across all social media platforms

Product of the Year, the global consumer-voted award for product innovation, has partnered with PointNine Lintas, the omni-channel creative agency of MullenLowe Lintas Group in India, to design its communication strategy across traditional and digital channels.

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