Staff Reporters
Jan 24, 2018

Move and win roundup: Week of January 22, 2018

Briefs on Changi Airport, Fox Networks, Roots PR, Weber Shandwick, Quantcast, JWT, UM, Ogilvy, Nielsen, Cisco, Manulife, Reprise, Publicis One, OMD, Edelman, Sinclair and more, in our weekly collection of notable people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover January 22 through 26, 2018. 
Catch up on past people moves and business wins

Changi Airport Group appointed Ogilvy & Mather Singapore as its creative and digital agency of record following a months-long pitch process that began in August 2017. Ogilvy will be responsible for strategic planning and creative services, including the implementation of brand and digital marketing campaigns, innovative promotional platforms and digital assets. Ogilvy will also handle integrated marketing and communications campaigns to launch Jewel, a "lifestyle destination" located within Changi Airport.

Changi AIrport also announced it has retained Goodstuph as its social-media agency of record following a pitch that began in September. The retainer is for 24 months with effect from February 1. Goodstuph has held the account for two years. 

Media Prima Television Networks of Malaysia appointed Dragon Rouge Southeast Asia to handle its branding initiatives in 2018. The company operates free to-air stations TV3, ntv7, 8TV and TV9 in addition to over-the-top service tonton a YouTube multichannel network called Studio 8.

Carat China promoted Eric Weng to chief technology officer and head of commerce from his previous role as director of client solutions. Weng’s new remit include client-focused tech solutions for commerce as well as management of Carat’s tech and data assets. 

Gulf Marketing Group promoted Zarin Shaikh to marketing manager, leading consumer facing relations via social media.

Fox Networks Group has appointed Andrew Edelson as APAC head of Fox Content Labs, its branded entertainment and ad solutions unit. Edelson joins Fox after building the Chinese entertainment unit for GroupM/MEC.

UMLand appointed Roots PR as its agency of record in 2018. The one-year retainer sees Roots handle brand development in Malaysia and Singapore.

Iris appointed Leah Eser as head of culture. She joins from the network's London HQ and will report to Sorcha John, MD in Singapore. Her appointment will help to develop the agency's Culture proposition in Asia and help to push greater and more effective ideas that resonate with brands and audiences, according to the company.

Quantcast announced an expansion to seven markets in Asia in addition to Australia and New Zealand, where it already operates: Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, and Thailand. Andrew Double, the company's Australia and New Zealand MD, will be APAC lead. The company offers an AI-driven "consumer behaviour platform" that marketers, agencies, consultancies and publishers can use to discover new customers, drive incremental growth, and deliver business outcomes, according to the company.

Weber Shandwick appointed Tyler Kim, currently managing director in Korea, as managing director for North Asia, which extends his remit to include the firm’s Japanese operations. Hitoshi Shioya, currently managing director in Japan, will assume the role of vice chair, Japan. Kim has 25 years of experience in strategic communications, and has grown the Korea operation from one employee to a staff of more than 100. The business doubled in size in his first year (2009-2010) and has since grown by more than 60%, according to the company.

Bajaj Auto appointed Mullen Lintas to creative duties for its motorcycle brand Discover in India, following a pitch. The agency also handles the brand's Avenger brand.

J Walter Thompson Bangkok appointed Park Wannasiri as executive creative director and Thasorn ‘Pete’ Boonyanate as creative director and head of content and digital, reporting to chief creative officer João Braga. Wansiri was most recently creative director at BBDO. Boonyanate joins from BBDO Shanghai.

UM Australia promoted Maria Grivas to chief data and technology officer. Grivas was previously chief digital officer. UM Australia CEO Fiona Johnston said the agency will not replace Grivas' chief digital officer role as "digital is inherent to our entire business". 

Cisco appointed Tara Bal as head of communications and analysts relations APJ. She was formerly APAC head of communications at Microsoft. Reporting to Bal is Puneet Pal Singh, head of ASEAN communications. Singh arrived from Klareco Communications (formerly Bell Pottinger Asia), where he was a partner.

Most recently CEO of Isobar China, Grace Liu will be the incoming CEO of Reprise Australia. Liu will be joining Reprise at a date to be fixed in the near term.

Publicis One Philippines appointed Gladys Basinillo as chief growth officer for Starcom, Spark Foundry and Liquid Thread. She was most recently CEO of Carat Philippines for five years. She was until recently, president of the Media Specialists Association of the Philippines and is a board member of the Advertising Standards Council.

OMD Hong Kong appointed Thomas Hebditch as senior digital business director. He joins from sister agency Manning Gottlieb OMD in the UK, where he was account director of digital activation.

In Singapore, Edelman appointed Remona Duquesne as chief strategy officer and Aaron Phua as executive creative director. Both will report to Amanda Goh, CEO of Edelman Singapore. Duquesne was most recently executive director of strategy and innovation at Dragon Rouge and has held strategy leadership roles at Ogilvy, FutureBrand and MullenLowe. Phua has experience in China, the US and most recently Japan and has worked with Ogilvy, Fallon, Wieden+Kennedy, Johannes Leonardo, McCann, Crispin Porter + Bogusky and TBWA.

Michael Lee was promoted to managing director of Nielsen Hong Kong and Macau, with responsibility for all business activities in the two markets. His last role was vice president of the FMCG and retail verticals.

Larry Chen is appointed account director at Ogilvy Shanghai. He was previously a consultant at H-Line Ogilvy in Beijing.

Manulife's new head of comms in Asia is John O'Callaghan, who will move from Singapore to Hong Kong in mid-2018. Prior to Manulife, he held senior roles at Sateri and Edelman.

Greater China independent PR agency Sinclair reported new business with P&T Group, GREAT Festival of Innovation, FITCH, Opera Hong Kong, Harbour Arts Sculpture Park, and David Zwirner Gallery.

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