Staff Reporters
Feb 17, 2020

Move and win roundup: Week of February 17, 2020

Tourism Western Australia, The Monkeys, Sling & Stone, AXA, Clearwater Communications, Innity, Ogilvy, Fiftyfull, L&K Saatchi & Saatchi, YouAppi and more to come in our weekly news roundup of people moves and account wins.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover February 17 through 21, 2020. 
Catch up on past people moves and business wins

Following a tender process, Tourism Western Australia appointed The Monkeys, Marketforce, The Brand Agency and Sandbox as its new marketing agencies. The Monkeys, part of Accenture Interactive, will lead the strategic and creative services part of the contract while the other agencies, in addition to The Monkeys, will undertake the implementation and production. The Monkeys' first task will be to develop a brand strategy based on brand narrative work which was done in consultation with the industry.

Independent PR agency Sling & Stone has announced a slate of new clients including ticketing platform Eventbrite, reusable cup company KeepCup, and indoor training app Zwift. Other clients are designer dress rental portal GlamCorner, Australian plant-based meat startup Fable, local New Zealand retirement plan kōura, companionship platform Stitch, and business software Qwilr. Sling & Stone is the agency of record for all the brands mentioned above, and all of them were won in pitches.

AXA appointed Dongjun "DJ" Choi as chief strategy and customer officer for Asian markets, reporting to Gordon Watson, CEO of AXA Asia. The company said his expertise and track record in customer experience will be vital for the company's strategic pillars: an enhanced health business, expanded distribution, building the brand and doubling down on mainland China. Prior to joining AXA, he was MD of Barclays UK’s Strategic Analytics Centre of Excellence and was formerly CMO for International Markets at Cigna. He has also previously held leadership roles at Standard Chartered Bank in marketing, customer value proposition and digital banking.

Clearwater Communications appointed Lesley Renton as general manager and director of marketing in its Singapore office. She will report to MD Min Liu. Renton has nearly three decades of experience in events, experiential marketing, brand marketing and integrated marketing communications. She has worked in Asia for over 20 years in both Singapore and Indonesia and her career history includes Pico, Freeman, Travelodge Hotels Asia, Harry’s Bars, Sampoerna, InFocus, British American Tobacco (BAT), EMI Records, WCRS, McCann Erickson and FCB.

Innity Cambodia appointed Janus David as country manager. He was previously interim country representative for Innity Cambodia and reports to Fabian Looa, COO and co-founder of Innity. David first joined Innity Malaysia in 2017 as a business development assistant manager, then served as sales manager. He has a background in digital marketing and sales, and has worked with clients including Toyota, Honda, Nissan, Unilever, Manulife and Samsung.

Singapore-based integrated creative agency FiftyFull has appointed Genevieve Seah as managing partner, tasked with spearheading the business growth and overseeing day-to-day operations. Prior to joining FiftyFull, Seah was most recently business director at Havas where she was the Group’s lead on automotive brands including Kia, Citroen, DS, Mitsubishi, Bridgestone and TOTAL. She has over a decade of experience in advertising in both network and startup agencies.

Ogilvy Melbourne has made a series of new senior appointments including Danielle Etzin, who joins as group account director, senior planner Zac Martin and senior creative team Lee Phillips and Patrick Trethowan. Etzin brings almost 18 years’ experience in Australia, the UK and Switzerland, holding senior roles for agencies like Saatchi & Saatchi, BWM, CHE and Cummins & Partners. Martin started his career at George Patterson Y&R and then Cummins & Partners, bridging technology with brand and communications strategy.  Lee Phillips and Pat Trethowan have joined forces as a senior creative team after individual stints at Leo Burnett, M&C Saatchi, McCann and JWT.

L&K Saatchi & Saatchi has won the creative mandate of Bombay Shaving Company, a digital-first men’s skin-care and grooming brand, following a multi-agency pitch. The agency will now be responsible for handling the creative communications – both online and offline, for the entire portfolio of Bombay Shaving Company which includes the shaving, beard, bath and skin range.

Mobile app marketing and retargeting platform YouAppi is welcoming Youngho Hahm as the company's new VP and GM in Korea. Hahm joins from Unity Technologies where he served as managing director of Unity Ads, leading the company’s ad business development in Korea. Prior to joining Unity, Youngho led the developer relations team in Korea for app monetization provider Tapjoy. 


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