DATA POINTS: Asian consumers are world-class online shoppers: Nielsen

The report found that close to two thirds of online consumers in Asia (64 per cent) conducted research online, such as checking prices or reading a consumer review. More than half (54 per cent) looked up product information online, while 48 per cent purchased a product online. In comparison, 61 per cent of online consumers globally conducted research online in the past month, while 45 per cent looked up product information online and 49 per cent purchased a product. (Source: Nielsen)

When it comes to the frequency of purchasing products online, Asian consumers significantly outpace the worldwide average: 62 per cent of online consumers in Asia who engaged in ecommerce activities made online purchases at least weekly, compared to 52 per cent globally. (Source: Nielsen)

The most popular categories for online shoppers in Asia. (Source: Nielsen)