Feb 24, 2014

ANZ comes out with 'GAYTMs' for Sydney gay and lesbian event

ANZ, principal partner of this month's Sydney Gay and Lesbian Mardi Gras 2014, has bedazzled a series of central-Sydney ATMs, transforming them into absolutely fabulous 'GAYTMs' in a show of support for diversity. Whybin\TBWA Melbourne gave each unit a unique design with rhinestones, sequins, studs, leather, denim and even fur. The machines issue rainbow-pride receipts. See below for credits.

CREDITS:<br />
<br />
Client: ANZ<br />
Creative Agency: Whybin\TBWA Melbourne<br />
 <br />
Creative:<br />
Executive Creative Director: Paul Reardon<br />
Digital Creative Director: Damian Royce<br />
Creatives: Tara Ford, Daniel Pizzato, Andy Lish<br />
Digital Designer: Frieda Handoko<br /><br />

Production:<br />
Executive Producer: Margot Ger<br />
Producer: Lauren Pell<br />
Digital Producer: Mish Fabok<br /><br />

Production Company - Will O'Rourke:<br />
Project & Artistic Director: The Glue Society (James Dive & Pete Baker)<br />
Executive Producer: Michael Ritchie<br />
Head of Projects: Josh Mullens<br />
Project Manager: Mel Reardon<br /><br />

Account Service & Planning:<br />
Regional Group Head: Mim Haysom<br />
Group Account Director: Claire Tenzer<br />
Account Manager: Alice McCormack<br />
Head of Digital: Kimberlee Wells<br />
Digital Planner: Scott Woodhouse<br /><br />
 
PR:<br />
PR Agency: Eleven PR<br />
PR Director: Rob Lowe<br />
Account Director: Fiona Milliken<br />
Senior Account Executive: Claire Verlander<br />

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