ANZ comes out with 'GAYTMs' for Sydney gay and lesbian event
ANZ, principal partner of this month's Sydney Gay and Lesbian Mardi Gras 2014, has bedazzled a series of central-Sydney ATMs, transforming them into absolutely fabulous 'GAYTMs' in a show of support for diversity. Whybin\TBWA Melbourne gave each unit a unique design with rhinestones, sequins, studs, leather, denim and even fur. The machines issue rainbow-pride receipts. See below for credits.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Anti-fraud programmes ‘saved US advertisers $10.8 ...
Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of industry-wide action tackling bad actors and fraudsters.
Top 10 brands a decade on: How Disney and Samsung ...
The behaviour of once iconic brands like Boeing and Volkswagen, ranked highly in 2014 have now dropped out of the new FutureBrand Index. But what is the secret to modern brand success?
Uber India’s Shroff duo campaign: Throwback vibes ...
Fuel Content produced the ad films, while FCB India was the creative agency for the campaign.
McDonald’s Singapore rallies youth to embrace ...
Launched on World Mental Health Day, the 'Lovin' Me' initiative aims to support youth mental wellness through music, podcasts, and resources, tackling the growing challenges of emotional well-being among young people.