Feb 24, 2014

ANZ comes out with 'GAYTMs' for Sydney gay and lesbian event

ANZ, principal partner of this month's Sydney Gay and Lesbian Mardi Gras 2014, has bedazzled a series of central-Sydney ATMs, transforming them into absolutely fabulous 'GAYTMs' in a show of support for diversity. Whybin\TBWA Melbourne gave each unit a unique design with rhinestones, sequins, studs, leather, denim and even fur. The machines issue rainbow-pride receipts. See below for credits.

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$CREDITS: Client: ANZ Creative Agency: Whybin\TBWA Melbourne Creative: Executive Creative Director: Paul Reardon Digital Creative Director: Damian Royce Creatives: Tara Ford, Daniel Pizzato, Andy Lish Digital Designer: Frieda Handoko Production: Executive Producer: Margot Ger Producer: Lauren Pell Digital Producer: Mish Fabok Production Company - Will O'Rourke: Project & Artistic Director: The Glue Society (James Dive & Pete Baker) Executive Producer: Michael Ritchie Head of Projects: Josh Mullens Project Manager: Mel Reardon Account Service & Planning: Regional Group Head: Mim Haysom Group Account Director: Claire Tenzer Account Manager: Alice McCormack Head of Digital: Kimberlee Wells Digital Planner: Scott Woodhouse PR: PR Agency: Eleven PR PR Director: Rob Lowe Account Director: Fiona Milliken Senior Account Executive: Claire Verlander $

CREDITS:

Client: ANZ
Creative Agency: Whybin\TBWA Melbourne

Creative:
Executive Creative Director: Paul Reardon
Digital Creative Director: Damian Royce
Creatives: Tara Ford, Daniel Pizzato, Andy Lish
Digital Designer: Frieda Handoko

Production:
Executive Producer: Margot Ger
Producer: Lauren Pell
Digital Producer: Mish Fabok

Production Company - Will O'Rourke:
Project & Artistic Director: The Glue Society (James Dive & Pete Baker)
Executive Producer: Michael Ritchie
Head of Projects: Josh Mullens
Project Manager: Mel Reardon

Account Service & Planning:
Regional Group Head: Mim Haysom
Group Account Director: Claire Tenzer
Account Manager: Alice McCormack
Head of Digital: Kimberlee Wells
Digital Planner: Scott Woodhouse

PR:
PR Agency: Eleven PR
PR Director: Rob Lowe
Account Director: Fiona Milliken
Senior Account Executive: Claire Verlander

ANZ comes out with 'GAYTMs' for Sydney gay and lesbian event

Source:

Campaign Asia-Pacific

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