5 key trends from Mobile World Congress 2016
Once a showcase of 'nearly there' products and services, the Mobile World Congress, which took place last week in Barcelona, is now full of technology that is ready for brands to take advantage of now.
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OPINION: Looking eastwards to digital in real life
ASIA-PACIFIC - Although the QR code has been around a while and was one of the first techniques that enabled traditional media to become a gateway to rich digital experiences, Patrick Rona, new president and chief digital officer of Tribal DDB Asia-Pacific, says 2011 saw an explosion of new ways that lets people flip between digital and ‘real’ media.
OPINION: Three 'brilliant' insights for marketers in the engagement age
Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia-Pacific, relays three key factors for marketers to employ in the era of engagement.
OPINION: The digital talent gap
Why do we face a digital 'talent gap' when individuals with raw talent are everywhere you look? The industry, suggests Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, needs to look within for the answers.
Believe the 5G buzz: Report from the Mobile World Congress
The impact 5G will have on business and commerce was on full display at last week's Mobile World Congress, according to McCann Worldgroup's chief digital officer.
OPINION: Set aside the 'digital' versus 'traditional' debate
It's high time the industry stops talking in terms of 'digital' versus 'traditional' and starts thinking about the role of digital generalists versus digital specialists, writes Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific.
OPINION: It’s not all about technology
Marketers and agencies must resist becoming enamored with technology for technology's sake at the expense of sensible marketing fundamentals, writes Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific.
DIGITAL DOWNLOADED: The age of brand networks
Campaign Asia-Pacific reporter Racheal Lee interviews Patrick Rona of Tribal DDB and DDB Group Asia Pacific in the above video, while below, Rona shares his belief that it’s time to dump the term ‘digital’ and start fusing creativity with technology to bring about a totally different brand experience.
Opinion: It's a social world
Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, reminds marketers that social media is not a silver bullet and if misunderstood can be ineffective or even damaging.
Digital inflection points: From toy gun to silver bullet and beyond
Digital technology is progressing from shiny new toy to crucial tool, and expectations and measurement approaches are changing along with it. Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, charts the changes and weighs in on where the industry goes from here.
Opinion: A ‘Digital’ Guy
Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, muses on the divisiveness a term like 'digital' brings to the industry.