OPINION: Looking eastwards to digital in real life

ASIA-PACIFIC - Although the QR code has been around a while and was one of the first techniques that enabled traditional media to become a gateway to rich digital experiences, Patrick Rona, new president and chief digital officer of Tribal DDB Asia-Pacific, says 2011 saw an explosion of new ways that lets people flip between digital and ‘real’ media.

by Patrick Rona

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