Agency bosses too old and change resistant, claims Sorrell
NEW YORK - WPP chief executive Sir Martin Sorrell (pictured) claims that brands are not spending enough online because the people who run their agencies are too old and resistant to change.
NEW YORK - WPP chief executive Sir Martin Sorrell (pictured) claims that brands are not spending enough online because the people who run their agencies are too old and resistant to change.
GLOBAL - RichTweets is a new Twitter app that lets users enhance their tweets by adding a range of colours, images, videos and even widgets.
LONDON - A secret option on Google that allows users to search the web in real-time just like Twitter has been discovered, suggesting that an official launch could be imminent.
GLOBAL - Google chief executive Eric Schmidt claims that within five years we will be consuming a 'radically different' internet, dominated by Chinese-language and social media content delivered via super-fast broadband.
GLOBAL - Twitter users are receptive to ads and even discuss brands on the microblog, according to research that highlights the huge commercial potential of the platform.