Agency bosses too old and change resistant, claims Sorrell
NEW YORK - WPP chief executive Sir Martin Sorrell (pictured) claims that brands are not spending enough online because the people who run their agencies are too old and resistant to change.
by Gareth Jones
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features